SALES & CONSULTANCY

STYLE FUEL

Well-being

Well-being became essential for me in 2020 during Covid. I have always loved looking after myself, but self-nurture became ever so more important during Covid for me.

We represent ranges which value, morales and ethics to sustainability. We pride ourselves in working with brands that are clean, and sustainable and look after the small maker and the environment in their manufacturing. Besides that it is important to me it's not filled with chemicals, pesticides and parabens that can harm you and store in the body.

RTW

Our ready-to-wear ranges are carefully curated from across Europe, USA and Scandinavia.

Our value to sustainability naturally created products and remaining a fashion agency with the aim of bringing interesting brands with the potential of longevity, style and quality.

Each brand is carefully selected for you, to build a strong long term business with.

CATEGORY BRANDS

Our category brands are MDK, LÄST, and CT-Plage to mention a few. The brands offer a range during the fashion months but focus on specifically one area.

MDK is known for its leather products, CT-Plage for its knitwear and LÄST for its footwear.

Category brands is our aim to support you with a stabile "bread & butter" business for you as a retailer.

ABOUT

Style-Fuel Agency was established in 2015 as an agency, representing a variety of premium and high-end brands in the UK & Ireland.

"I love the English, Scottish, Welshies and Irish customer - They are not afraid of breaking the conformed, being themselves and true to their inner wild child, while not afraid of changing their way of dressing regularly, whilst others stick to a conformed uniform of dressing - They allow themselves to be free, playful and unique in ways that breaks all boundaries".

Our focus is on our retailers and making sure we can build strong customer relationships on behalf of our brands.

BON PARFUMEUR

It is a traditional perfumery, made in France with exceptional ingredients. An arty and chaotic perfumery, where everyone is free to test, mix or collect their fragrances.

Today, Bon Parfumeur offers a range of 28 Eau de perfumes created by eleven talented French perfumers and divided into ten olfactory categories. Unique, unisex fragrances can be combined with each other thanks to Mix & Match.

Founded by Ludovic Bonneton in 2016, 100% made in France. We offer vegan smells too.

FIVE

FIVE is the desire to create collections full of happiness and good humour.

FIVE is a French design, inspired by the "California way of life". Denim is our passion and the 5-pocket jean our signature. It is the mix of unique know-how and a "homemade" touch.

The Five styles are the result of two personalities: that of its two creators Christian Filippini and Serge Ohana. Christian is a Fashion Agent, having 4 showrooms and 3 brands. Serge is his partner, and a well-known Denim expert and designer on consultant level for a lot of French fashion brands

LÄST

An LÄST (or Last) is the mould which simulates the shape of the foot and defines the fit and contour of the specific style. No shoe can be made without a last.

LÄST is a Scandinavian-inspired footwear brand, focused towards providing modern and comfortable products. Our collection consists of contemporary styles with a unique tone of voice.

All LÄST shoes are produced produly in Portugal by the very best factories in premium materials.

LÄST is a brand for women with an edgy look and a desire to stand out in the crowd.

HUMANOID

Founded in 1981, HUMANOID is a heritage brand that has stayed true to its uncompromising and offbeat beginnings. Decades on, we remain true to our convictions; Independent and undistracted by passing hype. Maintaining our high standards through intuition and commitment, we delight in inspiring passion season after season.

Strong-willed and with a clear sense of itself, HUMANOID has forged its own path. Unapologetic in our existence both HUMANOID and its community is cherished by true individuals. Being a part of HUMANOID means effortlessly following your own path.

MUNDERINGS KOMPAGNIET - MDK

Danish designer and founder of Munderingskompagniet/MDK Stine Busk has successfully created fashionable leather jackets for women of all ages for more than ten years – always far-sighted sensing trends and new tendencies – simply designing the ‘must-have jacket’.

A leather jacket from Munderingskompagniet is meant to be worn 24/7. The jacket you pick on a weekday and the jacket you pick when your party dress needs an edgy look. It is the jacket hanging in your closet season after season – never losing momentum

Oilily

Dutch brand founded in 1963. Oilily is unique for their mixing of colours, prints and checks. The universe they have created through generations is inspirational and timeless. Their items can wear for decades, and this be fashionable and stylish without getting dated.

It's another unique brand to my heart, since childhood I was dipped and rolled in Oilily. Even my childhood bedroom furnitures were tapestried with the catalogues of the universe of Oilily.

We will start showing SS24 collection in June, and already in May start with the bag collection.

CT PLAGE

CT Plage was founded in 2007 by Naomi and Mikako, both Japanese with heritage experience in knitting and knitting techniques.

CT Plage is a brand based on the simplistic minimalistic lifestyle of Japanese culture, whilst not compromising on particular quality.

Each garment is created with a distinctive focus on the pattern, manufacturing process and how the yarn works to create the most truthful natural product.

RAGDOLL LA

Previously a globe-trotting fashion buyer, Ragdoll founder and designer Lisa Larson started the brand in 2013 to create pieces for her own vintage-inspired closet. “I like to dress classy with a touch of sexy, vintage, and rock ’n’ roll,” she says.

Her designs are inspired by women with effortlessly cool styles from around the world — the girl who can pull off a lived-in oversized sweater with distressed denim and boots during the day or with leather leggings and heels at night.

SWILDENS

Swildens is a French label founded by Juliet, who's maiden name is Swildens.

Juliet is a fashion lover with passion for Vintage founds, Rock'n'Roll, the country side innocents of floating dresses and sophisticated smart casual sensual looks carry you into the evening.

The collection of Swildens picks up inspiration from the 70s, 80s and 90s. Mixing masculine silhouettes with feminine fabrics and shapes whilst adding in oversized sweats and tees to compliment the look.

CONSULTING

"I love working with fashion, helping brands deliver their message, understand their market better, and figure out how brands can carve a market share and grow it".

• Sales Strategy
• Pricing strategy
• Business strategy and planning
• Marketing planning
  

LIV FOGED

Experience

Education

Founder and international sales at Style Fuel since 2015

International Senior Account manager at Rainbow Wave

Previously, Sales and operation Diesel, Bestseller, Havainas, Burberry

BA in Business Administration and service management

Copenhagen Business School

BA in Fashion Business

London College of Fashion 2015

MBA in Cultural Industries

Central Saint Martins X Birkbeck 2022

STYLE FUEL