SALES & CONSULTANCY

STYLE FUEL

Well-being

Well-being became essential for me in 2020 during Covid. I have always loved looking after myself, but self-nurture became ever so more important during Covid for me.

We represent ranges which value, morales and ethics to sustainability. We pride ourselves in working with brands that are clean, and sustainable and look after the small maker and the environment in their manufacturing. Besides that it is important to me it's not filled with chemicals, pesticides and parabens that can harm you and store in the body.

RTW

Our ready-to-wear ranges are carefully curated from across Europe, USA and Scandinavia.

Our value to sustainability naturally created products and remaining a fashion agency with the aim of bringing interesting brands with the potential of longevity, style and quality.

Each brand is carefully selected for you, to build a strong long term business with.

CATEGORY BRANDS

Our category brands are MDK.

The brand offer a range during the fashion months but focus on specifically one area.

MDK is known for its leather products.

Category brands is our aim to support you with a stabile "bread & butter" business for you as a retailer.

ABOUT

Style-Fuel Agency was established in 2015 as an agency, representing a variety of premium and high-end brands in the UK & Ireland.

"I love the English, Scottish, Welshies and Irish customer - They are not afraid of breaking the conformed, being themselves and true to their inner wild child, while not afraid of changing their way of dressing regularly, whilst others stick to a conformed uniform of dressing - They allow themselves to be free, playful and unique in ways that breaks all boundaries".

Our focus is on our retailers and making sure we can build strong customer relationships on behalf of our brands.

An.Other

An.Other fragrances from Miami, founded by Ariella Appelbaum. The concept is to focus on the product and ingredients rather than the marketing of the brand. Everything is free from parabens, phthalates, clues, toxins and other preservatives. 100% Vegan and cruelty free products.

The range is 6 fragrances, created by some of the world's best noses, who works for major brands, but for An.Other gets to play with a higher level of ingredients per scent created.

Ashley & Co

Jackie Ashley started creating a beauty range from her garage, it was well received in independent boutiques across New Zealand, later her husband Ben, a graphic designer, started joining the business to focus on the packaging and product design. Today they offer over 50 different products across 5 scents ranges. Each range has a unique familiarity, exotic adventure and warmth about them.

Each product is carefully designed for longevity, with the option of refillers for purchasing. The glass of the candles and diffusers is designed in a unique recycled thin glass that's very resistant.

BON PARFUMEUR

It is a traditional perfumery, made in France with exceptional ingredients. An arty and chaotic perfumery, where everyone is free to test, mix or collect their fragrances.

Today, Bon Parfumeur offers a range of 28 Eau de perfumes created by eleven talented French perfumers and divided into ten olfactory categories. Unique, unisex fragrances can be combined with each other thanks to Mix & Match.

Founded by Ludovic Bonneton in 2016, 100% made in France. We offer vegan smells too.

FIVE

FIVE is the desire to create collections full of happiness and good humour.

FIVE is a French design, inspired by the "California way of life". Denim is our passion and the 5-pocket jean our signature. It is the mix of unique know-how and a "homemade" touch.

The Five styles are the result of two personalities: that of its two creators Christian Filippini and Serge Ohana. Christian is a Fashion Agent, having 4 showrooms and 3 brands. Serge is his partner, and a well-known Denim expert and designer on consultant level for a lot of French fashion brands

Oppidum

Oppidum is a French Beauty range, formulated and created by the partners Christophe and Jean-Christophe. Their entire range is waterless and putting nature in focus of everything in their product, to their packaging with recycled glass bottles and real wood lids.

Our skin is the largest organ in our bodies, it's therefore important we nurture it with the most natural and clean products for longevity. All products are parabene free and certified natural products.

HUMANOID

Founded in 1981, HUMANOID is a heritage brand that has stayed true to its uncompromising and offbeat beginnings. Decades on, we remain true to our convictions; Independent and undistracted by passing hype. Maintaining our high standards through intuition and commitment, we delight in inspiring passion season after season.

Strong-willed and with a clear sense of itself, HUMANOID has forged its own path. Unapologetic in our existence both HUMANOID and its community is cherished by true individuals. Being a part of HUMANOID means effortlessly following your own path.

MUNDERINGS KOMPAGNIET - MDK

Danish designer and founder of Munderingskompagniet/MDK Stine Busk has successfully created fashionable leather jackets for women of all ages for more than ten years – always far-sighted sensing trends and new tendencies – simply designing the ‘must-have jacket’.

A leather jacket from Munderingskompagniet is meant to be worn 24/7. The jacket you pick on a weekday and the jacket you pick when your party dress needs an edgy look. It is the jacket hanging in your closet season after season – never losing momentum

New Society

New Society is a Spanish brand founded in 2018 as a Childrenswear, and last summer took the journey into Womenswear, a very successful journey. New Society is a conscious brand with a strong flare for Aesthetics.

It sits nicely next to Masscob, Polder, Vanessa Bruno and Soeur. Everything is consciously made in their workshop in Portugal, sourced with the minimum usage of water, chemicals, plastics and reduced energy.

Existing stockists counts: Smallable, Lafayette, Le Bon Marche, My Theresa, Printemps, Bijenkorf, Bongenie Grieder, Breuninger, Magazine Globus, Childrensalon and Harrods..

Oilily

Dutch brand founded in 1963. Oilily is unique for their mixing of colours, prints and checks. The universe they have created through generations is inspirational and timeless. Their items can wear for decades, and this be fashionable and stylish without getting dated.

It's another unique brand to my heart, since childhood I was dipped and rolled in Oilily. Even my childhood bedroom furnitures were tapestried with the catalogues of the universe of Oilily.

We will start showing SS24 collection in June, and already in May start with the bag collection.

PENN & INK

PENN&INK started with a simple idea, sprouting from impressions formed in our youth.

Our fathers and mothers took off their suits and ties the moment they got home from work.

Living their days in uncomfortable clothes: we knew that couldn’t be the meaning of this life.

This formed the basis of our collections, our inspiration. This is how our well-known travel quality was born.

RAGDOLL LA

Previously a globe-trotting fashion buyer, Ragdoll founder and designer Lisa Larson started the brand in 2013 to create pieces for her own vintage-inspired closet. “I like to dress classy with a touch of sexy, vintage, and rock ’n’ roll,” she says.

Her designs are inspired by women with effortlessly cool styles from around the world — the girl who can pull off a lived-in oversized sweater with distressed denim and boots during the day or with leather leggings and heels at night.

Son Venin

Son Venïn is an Oslo-based perfume brand, founded by Dag Laska, who's background in identity design and passion for perfume and sensory experience led him on the journey of starting Son Venin.

The foundation of the brand is based on Scandinavian thinking and culture. Ranging from pure and simple to rich and complex, with fragrances reflecting back with a clean ethos evidenced in the perfume and brand. Yet, the inspiration comes from all over the world, based on memory, places, visual connotation reflecting back on the democratic and purified lifestyle of Scandinavia yet with the modern and contemporary approach of a global nomad.

Sorbet Island

Is a accessories and swimwear brand founded in Greece but Greek and Austrian Sophia.

Today it's sold in over 800 retailers across the globe.

The swimwear is a onesize fits all, that goes from size 4 - 16 in the same piece.

Each of the necklaces, bracelets, phone straps and clutches is made with sweet and affirming messages.

SWILDENS

Swildens is a French label founded by Juliet, who's maiden name is Swildens.

Juliet is a fashion lover with passion for Vintage founds, Rock'n'Roll, the country side innocents of floating dresses and sophisticated smart casual sensual looks carry you into the evening.

The collection of Swildens picks up inspiration from the 70s, 80s and 90s. Mixing masculine silhouettes with feminine fabrics and shapes whilst adding in oversized sweats and tees to compliment the look.

CONSULTING

"I love working with fashion, helping brands deliver their message, understand their market better, and figure out how brands can carve a market share and grow it".

• Strategy and action plan
• Sales and pricing strategy
• Business Development and growth
• Marketing planning
  

LIV FOGED

Experience

Education

Founder and international sales at Style Fuel since 2015

International Senior Account manager at Rainbow Wave

Previously, Sales and operation Diesel, Bestseller, Havainas, Burberry

BA in Business Administration and service management

Copenhagen Business School

BA in Fashion Business

London College of Fashion 2015

MBA in Cultural Industries

Central Saint Martins X Birkbeck 2022

STYLE FUEL