On a spring day in May 2009, MIMI ET TOI was founded in Amsterdam, The Netherlands by Mimi van Dijk.
Looking back now, Mimi realizes she has always loved jewelry and accessories. During travels across the world Mimi would connect with fellow travelers by creating bracelets and bands on request, sourcing the necessary materials for her designs from local companies and individuals.
With an intimate love for chic Parisian life, the name ‘MIMI ET TOI’ was quickly chosen. It means ‘MIMI AND YOU’ and it refers to how – through her brand – Mimi hopes to share her appreciation for beautiful jewelry and her lifestyle with those around her.