Relaxed elegance, that is the term used to describe Momonì by Michela Klinz, creative director of the brand. Klinz acknowledges the unapproachable aspect of many high fashion brands and tries to address this issue by making clothes that not only are of the same quality, but, also, clothes that are most importantly wearable and relatable. 

As she quotes herself :

"I make garments that I would wear myself, not unapproachable museum pieces."

Through its various textures, colours and prints, Momonì takes us to a world of possibilities and gives a certain sense of freedom to its clothes that only seems to be available in Museum like pieces. Sophisticated, elegant, yet relaxed, the brand tries to give women the freedom and possibility to express their inner self in quality products.