The brand was founded in 2016 by the Italian company NYKY, which is also mother to our beloved Momonì. The OOF WEAR logo was created, with the influence of the diplayed work by the artist Edward Rusha, at the MoMA, in New York.
OOF WEAR takes a unique and innovative place in the company as it focuses on reversible multicolour jackets for both men and women. It is about the merging of different shapes, colours, textures, art and music, which help create a world and community that is unique and diverse.
“There is more than one soul. More than one style and more than one colour. OOF is the expression of the duality which defines our personality. It shows the beauty of hidden contradictions comfortably and elegantly.”