Paul & Joe was founded in 1995, by designer Sophie Albou Mechaly under the name of her two sons. The brand's success was immediate.
Expanding into a more affordable sister brand under the name Paul & Joe Sister.
SISTER is the affordable price point brand of Paul & Joe. The empathy of the brand follows the main line, it's a lively, the cool quirky girly but edgy.
It's a collection that shines the designer is still very much behind and alive in the designs and during the creation process. The brand's ethos is cultivating freshness, joie de vivre and a cosmopolitan spirit.