In 2020, during the pandemic, the idea of LA RŌUGE was founded by Malene Lassen. 

LA RŌUGE believes in timelessness - from shapes, drapes, designs and colour options. The garment needs to be able to be dressed up and down, in order to get most wears out of each item, and thereby consider a sustainable mindset. A mindset considered too in the choice of fabrics, and Malene often uses dead-stock materials in creation. Meanwhile, working on an upcycling-project with our manufactures. 

The brand ethos is to have a short delivery time; we work on here and now collection to support the businesses from retailers to manufactures.