Paul & Joe was founded in 1995, by designer Sophie Albou Mechaly under the name of her two sons. The brand's success was immediate. Expanding into a more affordable sister brand under the name Paul & Joe Sister. Paul & Joe today is both an acknowledge brand and sold throughout the world. With over hundreds of retailers worldwide carrying the brand. The main women's line fashion show has been on the official calendar of Paris Fashion Week since 1998, ad campaigns appearing in the best French and International fashion magazines.
Sophie's interest for Fashion was spurred at home with when her parents set up a very popular brand in the 1980s called "La Garage". She finished her studies at IFM and continued an internship with Azzedine Alaia. She learnt the nature of a big fashion house and the traditions. Which is applied in Paul & Joe. Meanwhile, her personality and playfulness shine through the seasonal prints, the mix of fabrics and silhouettes.
It's a collection that shines the designer is still very much behind and alive in the designs and during the creation process. The brand's ethos is cultivating freshness, joie de vivre and a cosmopolitan spirit.
SISTER is the affordable price point brand of Paul & Joe. The empathy of the brand follows the main line, it's a lively, the cool quirky girly but edgy.